SUMMARY
Founded in July last year, Highperformr provides an AI-powered social media management solution to optimise content distribution and lead generation for businesses
Earlier this year, the marketing SaaS startup raised $3.5 Mn in a seed funding round led by Venture Highway
The startup plans to integrate with platforms like Microsoft Teams, Zoho CRM, Salesloft, Outreach, Canva, among others. These integrations will facilitate a two-way sync, enabling users to track lead sources and seamlessly pass information between systems
While it’s common for founders to move on after acquisitions, shutdowns or even the distress sale of their respective companies, a rare spectacle is seasoned executives walking away from successful ventures to start something of their own.
One such story is of Ramesh Ravishankar and Srivatsan Venkatesan, who after spending a decade working with Nasdaq-listed Indian SaaS major Freshworks decided to incorporate a SaaS platform, Highperformr, in 2023.
However, before we delve deeper into the journey of Freshworks’ executives-turned-startup entrepreneurs, here’s a quick look at the Chennai-based SaaS platform.
Founded in July last year, Highperformr provides an AI-powered social media management solution to optimise content distribution and lead generation for businesses.
It streamlines content creation, scheduling, and publishing processes for marketing and sales teams and caters to a range of other departments, including operations and HR, enabling them to fully utilise social media for lead generation, engagement and hiring.
By leveraging generative AI and LLM capabilities, the startup helps businesses maximise social media ROI and identify high-value leads through audience monitoring.
Earlier this year, the marketing SaaS startup raised $3.5 Mn in a seed funding round led by Venture Highway. The Neon Fund, Matrix Partners-anchored DeVC, too, participated in the round.
Now, let’s explore what made the two executives leave their cushy jobs and embark on their entrepreneurial journey.
Content retrieved from: https://startupnews.fyi/2024/10/25/these-ex-freshworks-executives-are-rewriting-rules-of-content-distribution/.
