Instagram Will Let You Make Custom AI Chatbots—Even Ones Based on Yourself

Meta announced today that it will offer people a tool called AI Studio to build virtual characters with custom personalities, traits, and interests—including ones based on their own personalities. If you're a creator, you'll also be able to have your digital doppelgänger interact with fans in the DMs. “Every creator can build an AI version [...]

Thematics Posted on 9 months ago 2 min read

Instagram Will Let You Make Custom AI Chatbots—Even Ones Based on Yourself

Meta announced today that it will offer people a tool called AI Studio to build virtual characters with custom personalities, traits, and interests—including ones based on their own personalities. If you’re a creator, you’ll also be able to have your digital doppelgänger interact with fans in the DMs.

“Every creator can build an AI version of themselves or an assistant that their community can interact with,” Meta CEO Mark Zuckerberg said during a SIGGRAPH conference fireside chat with Jensen Huang, CEO of Nvidia, the chipmaker at the center of today’s artificial intelligence boom thanks to its all-important GPU chips.

Meta says AI Studio will start rolling out to Instagram Business account users today and will be made available to all Meta users in the US over the next few weeks. The tool will be accessible at ai.meta.com/ai-studio and through the Instagram app, but it also will be possible to access the chatbots through WhatsApp, Messenger, and the web.

Zuckerberg said that he expects users to create custom AI chatbots for entertainment or as personal support tools—for example, role-playing how to ask for a raise or navigate an argument with a friend. “You can basically role-play that and see how the conversation will go, and get feedback on it,” he said.

The company says AI Studio will let users limit who their chatbots interact with and prevent them from discussing certain topics. The AI Studio usage policy prohibits users from representing real persons other than themselves. It would also place off limits historical persons, religious figures, mass murderers, or “objects that could be considered hateful, explicit or illegal.”

In a blog post, Meta touted several chatbots built by celebrities, including “Eat Like You Live There!” a chatbot for dining recommendations made by chef Marc Murphy, and “What Lens Bro,” a bot for photography made by photographer Angel Barclay. It said that several Instagram personalities—Chris Ashley, Violet Benson, Don Allen, and Kane Kallaway—had made chatbot versions of themselves.