SAN JOSE, April 23, 2025 – A global audit examining the state of data readiness to embrace GenAI value creation finds big companies worldwide are not confident in the quality and usability of their data assets for AI-driven business improvement.
Entitled “The Pathway to GenAI Competitive Advantage,” the report includes a survey of over 170 corporate decision-makers and drills into business model variances and regional geographic contrasts across North America, Europe, and Asia-Pacific. It was prepared by the Business Performance Innovation (BPI) Network and the Growth Officer Council, in partnership with intelligent information management company EncompaaS.
The study found that 79% of business leaders believe GenAI will deliver a competitive advantage, such as agentic AI improving the customer experience, over the next 18 months. However, not all organizations are prepared to capitalize on this potential.
The report revealed that 60% of business leaders lack confidence in their data-AI readiness to achieve GenAI business value. In contrast, 81% of business leaders who do feel ready – meaning they have well-governed, high-quality data to fuel AI – expect AI agents to improve customer experience, compared to just 21% of those who are unprepared.
Content retrieved from: https://insideainews.com/2025/04/23/survey-60-of-business-leaders-unsure-of-data-ai-readiness/.
